In 1963, a leather craftsman by the name of Sante Mazzarolo brought forth a future icon. Based in the small Northern Italy town of Asolo and with the perennial Alpine Star flower as its namesake, Mr. Mazzarolo began producing the first products bearing the Alpinestars moniker. At that time a new sport called motocross was establishing itself and becoming quite popular across Europe. Very much aware of the sport, Sante realized an opportunity to apply his talents and technical acumen to design a new type of footwear that would meet the protective needs and demands of this beautiful yet brutal form of athleticism. The revolutionary boot that Mr. Mazzarolo produced would become an archetype for motocross protection.
Alpinestars Over the years
1963
Sante Mazzarolo founds the footwear making company Alpinestars and begins creating climbing, hiking and ski boots
early 1970’s
Roger de Costa begins his run of wins in the World Motocross Championships that leads to 5 title wins wearing Alpinestars boots
mid-1970’s
Alpinestars began developing road racing product with the feedback of Kenny Roberts
1978
Kenny Roberts took his first Grand Prix World Championship with Alpinestars
mid-1980s
Alpinestars’ USA headquarters is opened in Los Angeles
Mid 1990’s
first technical apparel line was designed and launched, including the development of autoracing footwear for many of the worlds leading Formula 1 and Indycar drivers. Jeremy McGrath dominates the world of Supercross throughout the 90’s – the iconic Tech 8 MX boot is born
1999
Alpinestars began developing
2000
Autosuit department is established
2003
First generation data-logging system incorporated into motorcycle suits for MotoGP riders
2003
World Rally Championship win with Petter Solberg
2004
Alpinestars releases their lifestyle range of casual clothing and gets involved in the Downhill Mountain Bike World Cup
2005
Troy Corser wins WSBK. Greg Minnaar win the UCI Downhill Mountain Bike World Cup
2006
Nicky Hayden takes a win for Alpinestars
2009
Airbag technology introduced to MotoGP
2010
Alpinestars starts distributing it’s cycling collection
2012
Aplinestars dominates across the world motorcycling championships with wins in MotoGP, Moto3 and Moto3 in addition to AMA supercross, motocross and World Trial Championships, IOM TT and Dakar
2013
50th Anniversary. Introduction of new evolution race airbag technology which offer full upper body protection
2014
Tech-air Street system released which provides airbag protection for the wearer independent of any sensors on the motorcycle or GPS units
2016
Marc Marquez and Loris Baz emerge unscathed from crashes in excess of 290km/h wearing new tech air race suit technology which also has the benefit of a dual charge in the event of rider’s remounting and crashing a second time
