Following Harley-Davidson’s 2017 announcement that it will launch 100 new models during the next 10 years, the American firm has applied for trademarks on three monikers destined for future models; 48X, Pan America and Bronx.
The most recognisable is 48X. Since H-D already has a Sportster model dubbed Forty-Eight, it seems logical that it will be a variation on the theme. But the numeric use of the name is harder to explain, as is the X. The existing Forty-Eight’s official name is XL1200X, which might be an explanation, however in the past, Harley has also used a final X to indicate a special, like the VRSCDX Night Rod Special.
Pan America instantly brings to mind the idea of a continent-crossing touring bike, but Harley’s range is already overflowing with big touring bikes, which makes it perplexing. The year 1948 could be important, that’s when Harley introduced the Panhead engine, so it could point to a 70th-anniversary model.
The final name, Bronx, is clearly a title Harley is keen on as it’s filed separate applications for both Bronx and Harley-Davidson Bronx.
All three names are still in the application process, and there’s a chance Harley could be denied a trademark on one or more, perhaps all three are alternative possibilities for just one or two new models? Watch this space.
By Ben Purvis
